The Grill: Nelson Mail meet Pic Picot

Pic Picot, peanut butter maker, Nelson. 

What gave you the idea for Pic’s Peanut Butter? 

I had always liked peanut butter, but when the big brands started adding sugar to it I became annoyed and made my own.

What made you want to start your own business? 

I had pretty much always done my own thing, and when friends wanted jars of my peanut butter for themselves I figured making it to sell would be an easy way to pick up some extra cash.

Did anyone tell you your idea wouldn’t work?  What effect did that have on you? 

I guess if I’d declared I was going for world domination at the start, people would have shaken their heads, but now no-one who has tasted it has had any doubt about it.

What’s the hardest part of starting your own business? 

I think it would be choosing the right business to start with, then learning to delegate the bits that other people can do better.

How do peanuts turn into peanut butter?  Is it a complex process? 

They snuggle up on a stainless steel conveyer for a 45-minute ride through our roaster, then we add a touch of salt and squash them in special peanut squashers. It’s actually ridiculously simple.

What’s your favourite part of owning your own business? 

It’s neat to be providing work for people, and a real privilege to be making a living selling something that is both tasty and healthy.

What’s the hardest part about running your own business? 

A growing business has to change. Roles become narrower, systems take over from casual arrangements. There’s a constant letting go of stuff, which takes getting used to.

Your industry has many competitors, how do you stay confident that your product can compete with the best of them? 

We have a really good product, but more importantly we have devoted customers who keep us on the straight and narrow and introduce us to their friends.

What is the best business advice you’ve ever been given? 

Nothing can stand in the way of an enthusiast.

What’s a strange but delicious recipe you love that uses Pic’s Peanut Butter? 

Take a jar of Pic’s, a knife and a packet of dates. Sit in front of the telly and spread peanut butter on a date and eat it. Repeat until the packet is finished.

For stories and more about Pic’s Peanut Butter visit 


  1. Dora Greay on April 17, 2015 at 12:26 am

    Hi Pic, I have been looking for a natural peanut butter for ages, saw yours in Coles yesterday and gave it a go, even though it was double the price! WOW, it is gorgeous and just right. Will be buying it from now on and telling my friends as well. I’m from Perth and have been to Nelson, so lucky to live there and have a great business, the very best of luck to you! Dora.

  2. Dick Sowa on September 16, 2015 at 12:05 am

    Just bought and tried Smooth, No Salt PB from Bristol Farms, West Hollywood, CA. Amazing product….hooked for my remaining years….My wife and I will “spread” the word about this magnificent food and energy source.

  3. Ian Lancaster on December 3, 2019 at 4:44 pm

    Hi Pic,
    Without a doubt, your CRUNCHY Peanut Butter is the best I have ever tasted (and we always have a jar nearby in our house).
    Cheers Ian
    Havelock North

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Pic Picot

Pic Picot. Peanut Butter Maker. Born 1952. Made his first jar of peanut butter in 2007.

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