I was in a friend’s shower picking through bottles of stuff in search of shampoo. I could see a lot better back then and grabbed a green bottle labelled shampoo.
It smelled really minty – almost like mint sauce, and did the trick nicely. Mint flavoured shampoo was new to me, so I took a closer look at the label. This is what it said, right there under the brand:
“It smells like mint sauce”
I was flabbergasted. where was the stuff about it being created with freshly harvested meadow grown mint, long treasured for its nourishing and rejuvenating blah blah blah?
I felt a huge surge of affection for that shampoo. It understood me. It spoke to me the way a friend would. It had its own voice, a personality.
No ones going to fall in love with you or your product if you don’t show them a bit of personality.
Subscribe to Pic's Blog
More Posts from Pic...
A ugly listenable and inoverview of where the world is at, where it is going and what might be around the corner. . It is, of course, generally optimistic, but hugely practical …. https://itunes.apple.com/nz/podcast/long-now-seminars-about-long-term-thinking/id186908455?mt=2&i=1000428295322Read More
From Nine To Noon, 10:07 am on 15 October 2018 When Nelson peanut butter lover Pic Picot discovered sugar was creeping into supermarket brands, he decided to start making his own in his garage. Ten years later, he sells 20,000 jars a day of Pic’s Peanut Butter around the world. Listen to the full interview…Read More
Work and Mental HealtHh I was invited to speak to a group of Nelson mental health professionals about how we maintained a healthy workplace. The topic was well outside my comfort zone, as I’m not a frontline guy with an ear to everyone’s problems, but I am the boss, so I get to set the hopes…Read More
This message was from a guy organising a grocers conference. Drivel like this is so darned annoying I just have to share it. If I did go to his show, I sure wouldn’t want to sit at his table …. As Australia undergoes structural economic change, the value and performance of the $126 billion Australian…Read More
I’ve had a prepared answer for the food show visitors who want to know what sort of salt we use in the product for quite some time. More often than not, he salt question is an opener for a diatribe on the benefits of Himalayan yak salt, Brighton mud salt or Murray a River purple…Read More
When you get an idea and decide to do something about it you’ve got yourself a project. If it’s something new, whether it’s new to the world or just new to you, you’ll have to deal with old man risk. Old man risk will hover around your project, begging to make you a nice cup…Read More
Pic Picot, peanut butter maker, Nelson. What gave you the idea for Pic’s Peanut Butter? I had always liked peanut butter, but when the big brands started adding sugar to it I became annoyed and made my own. What made you want to start your own business? I had pretty much always done my own…Read More
Open a Hotel where the little bottles of shampoo, conditioner and body wash are marked shampoo conditioner and body wash in GREAT BIG LETTERS. If you are printing nametags, use the whole damn card. One line for first name, second line for last name. 30pt font or better. Bluetooth your PowerPoints. Not everybody in the room…Read More
Once I owned a yacht and a restaurant. The restaurant folded and I thought I’d start a charter business. Having been a bit burned on the restaurant I undertook some uncharacteristically serious research into the boat charter business and unearthed dozens of vessels that were available for hire that no one knew about. These boats…Read More
I was in a friend’s shower picking through bottles of stuff in search of shampoo. I could see a lot better back then and grabbed a green bottle labelled shampoo. It smelled really minty – almost like mint sauce, and did the trick nicely. Mint flavoured shampoo was new to me, so I took a…Read More